6 Elements of Persuasion - The NonProfit TimesThe NonProfit Times: "Charm can go a long way, even in fundraising. That said, however, nonprofits that rely on charm alone will find themselves scrambling to raise the money they need to fulfill mission.
Fundraising is tough work, but Anne T. Melvin, director of training and education at Harvard University appeared at the Association of Fundraising Professionals (AFP) International Fundraising Conference to say that persuading prospective donors to give can be both an art and a science.
That art/science combination can be demonstrated by the following:"
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