You Need To 'Buy' New Donors - The NonProfit TimesThe NonProfit Times: "Jeff Stanger, author and fundraising consultant, looked to translate the same general concept that worked for the 2002 Oakland Athletics to fundraising during his presentation during the recent Association of Fundraising Professionals’ international fundraising conference in Boston. Rather than buying engagement and outreach through digital fundraising, Stanger encouraged attendees to think in terms of donors, subscribers and volunteers."
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