Copy Clinic: Communicating Coherently With Donors - The NonProfit TimesThe NonProfit Times

Copy Clinic: Communicating Coherently With Donors - The NonProfit TimesThe NonProfit Times: "Printed material can be used as a means of better connecting donors to a particular cause. Poorly done, however, organizational copy can create precisely the kinds of barriers that it is intended to eliminate.

 

During “Copy Clinic — Being More Creative in Communications with Supporters” at the recent AFP International Fundraising Conference in Boston, Stephen Pidgeon of Stephen Pidgeon Ltd. in Cheltenham, U.K., urged writers to focus on two things — come up with a concept and identify useful snippets. “If you don’t have a concept, don’t start writing because you’ll write to fill space,” Pidgeon said."



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